Ferrari Window Installation

Denny Plastics were recently commissioned to mould fluorescent Perspex car profiles for the flagship Ferrari store as part of the RIBA London Regent Street Windows Project.

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The project involved a string of architectural shop window installations on London’s Regent Street and ran from 16 April to 6 May. It saw some of London’s best up-and-coming architects alongside more established practices creating unique displays based on the theme of play.

Each architect was challenged to create a spatial installation that reflected their retail partner’s brand, as well as their own practice, while also responding to the overarching theme.

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The Ferrari window design sent ribbons of neon light travelling across the shopfront in a turbulent pattern, echoing the smoke trails created in Ferrari’s wind tunnel. Playing with perception, the ribbons were blown from one shape to another, creating the outline of the iconic Formula 1 car on one side, and the classic Ferrari Gran Tourismo shape on the other.

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To create the profiles, Denny Plastics had to first fabricate formers and moulds by CNC routing MDF to shape. 3000mm x 100mm wide strips of 5mm fluorescent Perspex sheet were then cut and polished before being heated in a large oven. The flaccid lengths were then laid into the MDF formers and left to cool before being fixed together onsite.